Now comes the difficult part — selecting the perfect engagement ring, one that expresses your love and commitment to one another, and that reflects your unique bond.

It’s a tall order, one that’s likely led you on the solitary journey of browsing endlessly online. Making guesses and vague approximations as to what it is you are really looking for.

     This is where Breslauer & Warren Jewellers comes in.

“Engagement rings — that’s the bread and butter of what we do,” says Leanne Draginda, store manager and sales consultant with Breslauer & Warren Jewellers, now in a brand-new location at Bow Valley Square 1, 202 6 Ave. SW, here in downtown Calgary.

     And that location is important.

It’s a relaxed environment, where local experts — with a combined experience of roughly 60 years, Draginda estimates — will help you find exactly what you’re looking for, whether you know what that is or not.

Is it a Solitaire engagement ring? Maybe a Halo engagement ring. What’s the difference, anyway? How does a three-stone ring look on her hand, compared to a multi-stone?

“People come in, thinking they want a certain shape of diamond, with a certain design on the ring itself, and they realize it’s not the one for them,” Draginda said.

“You can only learn so much online,” she added. “Your opinion of what you want can get skewed a little bit, so I think it’s always good to actually talk to a professional who has been in the industry for a long time and has the training.”

There is a “huge selection” to choose from in-store, including luxurious diamond pieces, as well as full custom options and contemporary engagement rings similar to the highly advertised brand-names — without the high price tag.

“We’re not limited to a handful of designs and styles,” Draginda said. “We’ve got hundreds to choose from.”

Choice to fit all budgets, which includes free consultations and custom packages to suit every need.

And let’s face it: Engagement rings are “definitely a price-conscious item,” Draginda said, adding that that’s what the experts at Breslauer & Warren Jewellers are there to help you navigate.

“We know if they want to spend, say, $5,000, we’ll give them different options to consider within that price point, that’s still in keeping with what they’re looking for,” she said.

“With the economy being the way it is in Calgary, we’re definitely seeing people trying to stick to good quality pieces at affordable price points,” she explained.

For all the pricing options and the selection, however, Draginda reiterates the one tried and true way to find exactly what you’re looking for.

“Try everything on,” she said. “They have to come into a store, they can’t just do online browsing. A lot of people, I find, they do a lot of looking online, really like a whole bunch of rings, and then they come in, try stuff on and they hate it on their hand.”

Having been in the business for 99 years, it wouldn’t be the first time Breslauer & Warren Jewellers has seen this happen — or the first time they have helped customers find exactly what they’re looking for.

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