Given that the average cost of an engagement ring has now reached around $5,000, there’s a lot of pressure when you’re looking for a reputable jeweller. Navigating the jewelry industry can feel like a complete mystery to an outsider. When you’re looking for any piece of jewelry, it’s up to your jewelry store to be able to help you out.

While some jewelry stores will specialize in certain materials, most will be able to offer a wide range of products. When you go into a jewelry shop, you should immediately feel comfortable with your jeweller, otherwise, you should find another shop.

Here are 3 questions to ask when you’re looking for a jewelry store.

1. How Long Have They Been Around?

When you’re looking for a jewelry store to work with, you should consider how long they’ve been open. A shop that’s just opened might have some nice pieces but one that’s been around longer has proven their worth through sheer longevity.

If a store has been around longer, you might find that their pieces are more expensive than a newer shop trying to build a clientele. However, it’s a long-standing store that going to be able to offer the custom jewelry that you’re looking for.

2. Do They Have a Reputable Jeweller?

When you’re looking at a shop, you need to know that the jewellers they employ are knowledgeable and reputable. Look at online reviews before you visit the shop to see what other people have to say. While you should always take online reviews with a grain of salt, they can offer valuable insight.

Given that 84% of people now trust online reviews as much as what their friends suggest, shops are starting to take reviews seriously. When they see they’re being criticized for something, they tend to listen and respond to a change in behaviour.

When you’re working with reputable jewellers, you know that they know a good cut from a bad cut. You know that they are able to offer you what you want just from a simple verbal description. Reputable jewellers know that their reputation hinges on every suggestion they make, so they make them carefully.

3. Do They Offer The Best Prices?

A great shop will offer the best prices in town. They’ll be offering great cuts at prices that are within reach and can make suggestions if something is out of your price range.

They should be able, to be honest with you in telling you what a fair price is for something and which items will be outside of your range.

If you’re in the market for an engagement ring, your jewelry shop needs to be your guide. The jewellers are undertaking a big responsibility and they should respond sympathetically, offering you a price within reach.

4. Will They Purchase Your Jewels back?

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Finding The Right Jewelry Store Takes Time

You might have to visit more than one jewelry store before you find the one that fits your needs. Along with the selection behind the counter, you need to feel like you can have a strong rapport with the staff when you walk in. Personality is everything in the jewelry industry.

If you’re looking at diamond rings online, check out our guide to what to look out for.

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