The giving of Engagement rings dates back to ancient Egyptians as a way to symbolize eternity.  European nobles added the first diamonds to engagement rings in the 1400s. Now, approximately 80% of engagement rings include diamonds.

Today, the diamond engagement ring industry is worth billions and as with any other fashion accessory, engagement ring trends change every year. Here are some trends to keep in mind as you prepare to symobolize your engagement.

New Metal

The reign of white metals is coming to a close. Gold, in its many natural forms, is elegant again.

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Richard Breslauer of Breslauer & Warren Jewellers talks about how his business has evolved to meet consumers’ desires. Richard Breslauer is president of Breslauer & Warren Jewellers.

What’s the history of the company and where you are located today?  

Breslauer: One hundred years ago my grandfather, Hugo Breslauer, met his future partner James Warren while working in the jewelry business in San Francisco. The two decided to start their own jewelry store and found an opportunity in Winnipeg. In 1919, Winnipeg was the third largest city in Canada so they moved there and started Breslauer & Warren Jewellers on Portage Avenue.

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Breslauer & Warren Jewellers has been in business for 99 years.

Since starting in 1919 in Winnipeg, to expanding to Calgary in 1979, to its most recent move — from the historical Lougheed Building on 6 Avenue S.W. to their brand-new location at Bow Valley Square 1, 202 6 Ave. SW — Breslauer & Warren knows a thing or two about staying relevant.

“It’s a rare achievement for an independent, family-owned jeweller to still be in business for almost 100 years,” says owner Richard Breslauer, who himself has been in the business for over 40 years.

But that doesn’t mean Breslauer & Warren is stuck in the past.

Far from it — this storied jeweller is focusing on the future.

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Now comes the difficult part — selecting the perfect engagement ring, one that expresses your love and commitment to one another, and that reflects your unique bond.

It’s a tall order, one that’s likely led you on the solitary journey of browsing endlessly online. Making guesses and vague approximations as to what it is you are really looking for.

     This is where Breslauer & Warren Jewellers comes in.

“Engagement rings — that’s the bread and butter of what we do,” says Leanne Draginda, store manager and sales consultant with Breslauer & Warren Jewellers, now in a brand-new location at Bow Valley Square 1, 202 6 Ave. SW, here in downtown Calgary.

     And that location is important.

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Given that the average cost of an engagement ring has now reached around $5,000, there’s a lot of pressure when you’re looking for a reputable jeweller. Navigating the jewelry industry can feel like a complete mystery to an outsider. When you’re looking for any piece of jewelry, it’s up to your jewelry store to be able to help you out.

While some jewelry stores will specialize in certain materials, most will be able to offer a wide range of products. When you go into a jewelry shop, you should immediately feel comfortable with your jeweller, otherwise, you should find another shop.

Here are 3 questions to ask when you’re looking for a jewelry store.

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When you choose a ring for your new spouse-to-be, you don’t want a generic ring that looks like it just popped off the assembly line. You want something bold and striking, something that celebrates the unique connection between you and your spouse. With so many engagement rings on the market today, it’s not difficult to find one that stands out from the rest. But why stop there when you can order a custom-made ring that’s truly unique? A gift like no other, a custom ring offers freedom of design that you just can’t get with pre-made jewelry.

Why Invest in Custom Jewelry?

When you buy a traditional ring, you don’t have much say in the final design. You might be able to request a specific size–and sometimes you don’t even get that–but everything else is completely up to the jeweler. When you buy a custom engagement ring, you’re taking back some of the power and freedom of choice.

As Jewelry Wise points out, you’ll have the opportunity to create a ring that reflects your spouse’s unique personality and values. In other words, you’re not just paying for the ring–you’re paying for the ability to design it.

If your spouse has specific ring preferences, why spend days or even weeks searching for the right ring when you can simply craft one to your specifications? While the jeweler has some say in the final design, you’ll be able to make the big decisions yourself. You can craft the ring of your spouse’s dreams quickly and easily–no settling for a ring that’s “not quite right.” Custom-made jewelry is made of the same excellent materials as traditional jewelry. And best of all, you can rest assured knowing that your ring is 100% one-of-a-kind. You’ll never find another ring like it, making this ring a priceless piece to treasure.

Looking for Custom Jewelry in Calgary?

If you’re ready to order your own custom engagement ring, Breslauer and Warren offers some of the finest jewellery in Calgary. Create your own ring with a wide variety of diamond cuts available, including princess cut diamonds, oval cut diamonds, cushion cut diamonds, and more. We offer the freedom to build a personalized ring that can’t be found anywhere else, while also offering our expert advice so you can present a stunning gift to your new spouse. Visit us today at our location or call (403) 252-9048 for more information. We’re here to help you to build the best possible ring using high-quality materials, making your proposal a monumental event that your spouse will talk about for years to come.